Founded in 2004, Apropos is a direct importer and designer of contemporary household goods, uniquely crafted giftware, and ladies fashion accessories. Offering a diverse range of products such as photo frames and albums, home and office desktop organizers, eyeglass frames and cases, ladies shoes and handbags, Apropos is dedicated to fulfilling the needs of every modern woman and household. Apropos products are prominently featured at several recognizable department stores, national chains and mass retailers.

Each Apropos design was crafted to create an emotional connection with its customer. By delivering elevated design at affordable prices, Apropos makes fashion accessible. Whether for the person, home, or workplace, Apropos delivers a covetable, yet uncomplicated style. Simply stated, “To provide the means for the customer to express their personal style through the comfort of their surroundings. “

Each Apropos design is guided by the vision of its founder, Kim Lim. Having grown up at her family operated wholesale textile and women’s accessories business in Malaysia, Kim Lim brings the extensive business experience necessary to achieve the balance of integrity, profitability, and quality in a socially responsible way.

The success of Apropos is founded upon several key fundamental values.
Integrity - Dedication to our client partners - Cost effective and intelligent design
Every decision made at Apropos honors these key values to ensure the profitability of our enterprise and of our partners.

These values we will never compromise.